University of Lincoln Careers & Employability

Marketing

This page is intended to provide ideas and information for students and graduates studying for a degree in Marketing.

With thanks to CareerPlayer www.careerplayer.com Graduate Jobs and Career Advice on video.

What skills have I gained on my course?

Employers are interested in the skills and competencies you gained from your degree, therefore it is very important you can recognise them and present them effectively on CVs and in interviews:

Communication, both written and oral with the ability to write reports and present information effectively and persuasively
Critical thinking, analysis and synthesis
Problem solving
Leadership and team building
Ability to manage projects and resources
IT literacy
Ability to handle quantitative and qualitative data relevant to marketing in terms of interpretation and extrapolation
Competence in and understanding of research methods

Occupations associated with Marketing

Other occupations where a Marketing degree would be useful

Postgraduate study may enable you to explore aspects of Marketing in greater depth or to study a new subject. Particularly well regarded is the Chartered Institute of Marketing (CIM) Postgraduate Diploma. Similarly, The Institute of Direct Marketing (IDM),The Institute of Sales and Marketing Management (ISMM) and The Communication, Advertising and Marketing Foundation (CAM) offer a range of qualifications.

A postgraduate qualification, either academic or vocational may be required to enter other fields of work for example teaching or law. You should consider why you want to do postgraduate study, whether it will affect your career prospects and whether you are likely to get funding.

For general information and where to find courses, please see our Postgraduate Study section. For information on courses available at Lincoln click here.