University of Lincoln Careers & Employability

Marketing and Advertising company incorporating three elements:

• Web development
• Internet Marketing for Lincolnshire businesses including pay per click advertising and link building services
• Telecoms – A telecoms reseller providing 0800, 0844, 0845 and local virtual phone numbers for over 470 UK towns and cities.

Number of employees: 9 in total, including 2 directors and four Lincoln graduates.

David worked as a “Football in the Community” officer for Lincoln City FC and Reading FC before relocating to the USA working in soccer camps put on by Umbro. In California he set up a yellow pages advertising agency acting as the intermediary between the company and yellow pages. After spending 10 years in the USA he returned to the UK he worked for Yellow Pages before starting DBS. DBS has then developed from there establishing a telecoms, web design and internet marketing department.

• It is a small company and so is able to adapt quickly to the market and clients demands.
• The company has 23 different income streams so anyone that works for DBS can get the chance to learn all of the aspects of the business.
• The company will expand meaning that there will be increased opportunities for development.

The main roles within the company at present are in two main areas, they are:

• Internet Marketing
• Wed Development

However, there will be more opportunities and roles developed as the business grows.

As above, at the moment the main roles are mainly IT based – Web/ Internet development.
There may be more graduate posts developing on the telecoms side of the business which will be very customer facing, guiding customers through the process, customer care and cross selling.

Has not traditionally taken on any students/ graduates in this type of voluntary/ work experience role. The company did used to take on school work experience but would be happy to and sees the value in recruiting a student or graduate in this capacity.

• ‘Little commercial awareness – this could potentially be tackled by work experience and voluntary work.’

• ‘Students need to be more creative while they are studying at university and start to think commercially during their studies. If they earn their keep while at university by taking on a part time job then they will be adding value to their experience and will stand out more on applications.’

• ‘My recent experience of recruiting graduates is that it can be hard to shake off the student mentality – timekeeping is a major concern in this area.’

• ‘Students need to ensure that when they apply for jobs they thoroughly research the company they are applying to. At the interview stage always ask challenging questions of the employer, this is something that in my experience makes the student stand out. I like to be challenged and this is certainly one way to impress me at interview.’



  See videos in the above sections.